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Annual reports don't have to be dull – these creative examples will inspire you.
Known for its fun and imaginative designs, 's MailChimp annual report was no exception. Presented in a brilliant one-page responsive site that provides data through colourful infographics and featuring brilliant illustrations and easy-to-read facts, it's a brilliant and engaging way to look back at the past 12 months. Kickstarter has a tradition of shunning printed annual reports, preferring instead to present its annual report on a fully interactive website.
Showing off its highlights of the year through a combination of eye-catching headlines and figures, big visuals and simple hand-drawn animations, with links through for readers to explore more, it takes readers on a journey that puts the brand in a positive light. As we've explored in articles such as 10 skills graphic designers need to get ahead , Virtual Reality VR is becoming more and more of a mainstream technology for designers.
One of the biggest travel agencies in Switzerland, Kuoni doesn't do dull when it comes to its annual reports. With so much fun to be had with travel themes, design agency Noord developed this beautifully illustrated book to highlight what happened in the company back in And it didn't go unnoticed — this particular annual report won the iF design award for Communication.
To celebrate this cool act of commitment, Flywheel whipped up a free set of temporary tattoos that sum up what the company did that year. Having set that precedent, it followed up in with a competition to win a free designers T-shirt on its annual report page , itself a beautiful parallax scrolling web page.
We look forward to the creative offering. Data visualisation has never been so trendy! Winner of the Red Dot Award for communication design, this beautifully laser cut annual report for Hong Kong-based advertising giant Clear Media guides readers through a vibrant tour of the company's visions and values. Designed by Phoenix Communications , the report was themed "Our Space, Your Stage," with different panels depicting a stage for clients' marketing opportunities.
Topped off with an acrylic film on the cover, readers could see how all the layers worked together and fused into one beautiful picture when the report was closed. As one of the biggest retail groups in Portugal, Sonae places huge importance on its executive reports.
With a high bar to meet, the designers at the Ivity Brand Corp focused on Sonae's corporate graphic mantras — circles — for the Sonae Management Report. Deciding that the mechanics of emotion are what retail is all about, Ivity Brand Corp created a dynamic report that cleverly represented everything Sonae stands for with interlocking gears and cogs.
With a reputation of focusing on growth and achieving it it makes sense that one annual report wouldn't be enough for Adris. Four books made up this annual report — one for Adris and one for each of the three successful businesses it developed TDR, Maistra and Cromaris.
These books were then linked by an insurance plate by Croatia osiguranje, which slots through the different volumes, creatively tying together all of the company's assets. Giving boring data a real world punch, this report for the foodbank network Banques alimentaires Québec presented its yearly roundup as a tin can — the recognised symbol of a food donation.
With a label that unrolled to reveal data printed in powerfully contrasting black and yellow, designer Albertini Romain used artistic creativity to make people aware of the association's message. An innovative take on reporting facts, figures and other corporate information from Madrid-based studio Biografica, this report for Spanish insurance firm Seguros Pelayo featured everything from cutout figures to an impromptu papercraft football match, all delivered in stop-motion animation.
The diversity of the companies and organizations behind the reports is just as varied as the way in which each one presented their year-end summaries. For vacation rental startup Airbnb, for example, it was about visualizing growth while highlighting individual stories of travelers and hosts that are a part of that story.
For Sailthru, on the other hand, it took the report as an opportunity to not only share stats with visitors but pitch them on their product, as well. We had this idea that annual reports are really, really boring so how about we kind of flip it on its side and do something wildly different. What we did is sort of create this visual annual report, that was very infographic-based and we just thought it would be really fun to dig into our data and compare things like what types of bagels we ate in the morning, how many monocles we had sold and take these random stats and throw them together in a very cohesive manner.
The report's authenticity, Blumenthal later said at a business conference , quickly caught on to a wider audience than only the dedicated fans they expected to consume it. Soon after Warby Parker's release of its report, tweets citing it began flooding news feeds.
It may lack key components, but check out this creative take from WarbyParker," said another person. Shaped by trend leaders like Warby Parker, these new reports are taking notes from one another and patterns are emerging.
Digging into the 10 reports from , the following 11 content strategies were used most frequently ordered by volume of frequency:. Honing in on the six biggest brand names of the bunch, each has a strong base of social media followers to help share their content.
If all online annual reports had been created equally, charity: The company has a history of making viral content check out their amazing videos and their organization is extremely participatory—donors, fundraisers and champions of their cause are spread throughout the world.
Kickstarter also carries that strength of participation, and along with startups Airbnb and Warby Parker, is a media darling. Here are the social media sharing numbers, according to Moz Open Site Explorer , roughly one-year after the reports went live:. Of the four far out in front, Airbnb is the simplest of them all, only providing about a dozen pieces of content.
One thing the four have in common, important to note, is that a story is told through the report. Here are links to 10 beautiful one-page, online annual reports analyzed above in alphabetical order:. In the search for well-designed one-page annual reports, these surfaced and are too good not to be shared. The following year, more than a dozen began to define the trend. One thing though is for sure: Now it'll be interesting to watch for what new is injected into the reports in an attempt to increase virality.
Has your company published an online annual report or do you have a favorite not mentioned above? Do you have a content strategy for the report? If so—or you have a reaction to this trend—please share with a comment below. Now Zapier handles it seamlessly. Danny Schreiber lives in Iowa, runs marketing at Zapier, and likes to run, read up on process and productivity, and try his hand at cooking. Comments powered by Disqus.
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Competitive analysis and comparisons have long stood among the plus points of the Annual Report on Annual Reports. Keeping up with best practice and latest report trends. Spotting good, better and best practice is a net result of the Annual Report on Annual Reports scanning, scoring and rating process. Besides, as reporting is not only a static mandatory job but also has its own dynamics, it is worth . We have a longstanding history helping clients bring their annual reports online, and every year, we take a minute to appreciate some of the best of the best for digital annual reports. So sit back and relax while we bring you the top 5 annual reports from Read my look at the top 10 tips for social profit sector annual reports. My approach to annual reports As you can tell, my approach as a communicator is .