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While clothing remains the most frequently purchased items by teens — 21 percent of all expenditures — they are spending less on fashion items. Besides apparel, electronics and footwear are the most popular online shopping items. In these two categories, men do more shopping than women. Overall, teenagers spend a disproportionate amount of money on clothing.
Over the past year, according to the Piper Jaffray survey results, the top three websites for teens were Amazon, eBay, and Nike, with Amazon growing ten percentage points between spring and spring — from 13 percent to 23 percent. Teens also enjoy visiting the websites of brands that provide products targeted to teens.
Facebook and YouTube are still the favorite social media sites for teens and 53 percent of females and 52 of males indicate that social media impacts their purchases, with Facebook being the most important.
However Facebook seems to have lost influence over the past six months, with only 33 percent of teens reporting it as the most important social media influencer in the spring survey compared with 42 percent in the fall survey. Instagram and Twitter are picking up the slack and anecdotal evidence exists that teens are moving to Tumblr and Reddit — although the Piper Jaffray survey did not show evidence of this.
The cell phone is the primary access to the Internet for 25 percent of those between 12 and 17 years of age. Forty-eight percent of teens own an iPhone and 58 percent own a tablet according to the Piper Jaffray report. For those who own a smartphone, 50 percent use it as the main method of accessing the Internet. Teens are seldom disconnected from their mobile devices so it is best to customize websites for mobile users.
Mobile devices are used for browsing, buying, looking for coupons, and checking in with friends to get their views. Teens are brand conscious but not necessarily brand loyal.
Friends, whose opinions they value, heavily influence buying behavior. Peer approval of purchases is very important, especially to girls. The Piper Jaffray report states that friends had the most influence over teen purchase decisions and about 50 percent of both males and females said social media influenced them.
Shopping is a core social activity for teenaged girls who are more likely to be swayed by celebrities than boys.
Seventy-seven percent said they are more likely to buy a reduced price article than one at full price. Enlarge This Image Teenaged girls are shrewd shoppers, often waiting for items to go on sale before purchasing. As every Canadian knows, their layering pieces, tissue-thin tees, and winter coats are some of the best you can buy. The store stocks several in-house brands, so it helps to know your faves:.
Motel is sparkly dress central. Famed in part for a series of collaborations with Rihanna, River Island is also a reliable go-to for inexpensive pieces across the board. They also offer plus sizes, shoes, swimwear, and intimates, all at major bargains. This Los Angeles e-comm store hosts a stable of brands, most with a boho vibe, and some more affordable than others. Online store Koshka packs its virtual shelves with fun fast-fashion labels.
We particularly love their selection of boy-meets-girl cover-ups and coats. Shop online from this Richmond, Virginia-based boutique for shoes that will make people ask where you got them, plus sleek apparel in wearable colors like grey, white, peach, and black. For fans of A. The sale section especially is worth a gander.
Sizing goes up to 3X. Share Facebook Pinterest Twitter Tumblr. Genuine People Love Zara?
Keeping up with fashion is a tough business, and no one does it better than teenage girls. So whether you’re a young fashionista or looking for a gift for a teenager in your life, we’ve found some of the best places to shop online. The Latest Trends in Junior Clothing and Teen Clothing at Affordable Prices. On-Trend Cute Cheap Clothes Featuring Fashion Dresses, Trendy Shoes, and Hot Fashion Accessories with Free Shipping. Junior Clothing and Teen Clothing Fashions Start Here. dELiA*s | funky and fun clothing for pre-teen and teen girls. Including denim, jeans, dresses, shorts, tops, graphic tees, jeggings, sweaters, jackets, shoes, sunglasses, accessories and .